In 2015, the Federal Trade Commission released their new rules for Disclosure Compliance. These rules are set in place to ensure that readers or viewers of web media (blogs, Youtube videos, etc.) know if the blogger/presenter is sponsored, endorsed, or partnered with a different company. In blog terms, the readers need to know if the blogger is making money by sharing a link or product.
In compliance with the FTC guidelines, please assume the following about links and posts on this site: Any/all of the links on ExpressEarnings.com are affiliate links of which I receive a small compensation from sales of certain items.
What are affiliate links?
Purchases are made on external affiliate company websites: When a reader clicks on an affiliate link located on ExpressEarnings.com to purchase an item, the reader buys the item from the seller directly (not from ExpressEarnings.com). Amazon and/or other companies pay ExpressEarnings.com a small commission or other compensation for promoting their website or products through their affiliate program.
Prices are exactly the same for you if your purchase is through an affiliate link or a non-affiliate link. You will not pay more by clicking through to the link.
I use two main types of affiliate programs:
1. Amazon affiliate links.
ExpressEarnings.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com. Amazon offers a small commission on products sold through their affiliate links.
If a blogger links to an Amazon product (with a special code for affiliates embedded in the link), and a reader places an item in their “shopping cart” through that link within 24 hours of clicking the link, the blogger gets a small percentage of the sale. Amazon links are not “pay per click.” If you click on the product link and stay around Amazon and purchase something else, however, I will get commission on that sale.
Anytime you see a link that looks like astore.com/… or amazon.com… it can be assumed that it is an Amazon affiliate link.
2. Product affiliate links.
These affiliate links work the same way: if you click the link and buy the product, then the blogger gets a percentage of the sale or some other type of compensation. Things like e-book bundles, e-courses, and online packages are usually affiliate links, as well. Again, prices are not different if you use these affiliate links. You will not pay more by clicking through to the link. These links are not “pay per click”, unless otherwise denoted.
What about sponsored content?
I do not write sponsored posts. I want to bring you real, unbiased information. However, if a post is sponsored by a company and it is a paid sponsorship, I will disclose this clearly in the beginning of the post.
It’s great to see transparency being prioritized with a dedicated affiliate disclosure page. One thing I’m curious about is how frequently this disclosure gets updated, especially when new partnerships or networks are added. Do you find that clear disclosures actually improve trust and engagement with readers, or do they tend to overlook them entirely?
I believe the disclosure page is very important in earning the readers’ trust, and if it’s always up to date, they know that you regularly engaging in your website by keeping it up to date.
Thanks for the clear and transparent affiliate disclosure—it’s always great to see that kind of honesty up front. I’m curious, do you find that including disclosures like this has helped build more trust with your readers over time? Also, have you noticed any impact (positive or negative) on affiliate conversions when you’re this upfront? Would love to hear your thoughts!
Thank you so much—I appreciate you noticing that! I’ve always prioritized transparency, and over time, I’ve seen it help build stronger trust with my audience. Readers tend to engage more when they feel they’re being treated honestly and respectfully. As for conversions, being upfront hasn’t hurt at all—in fact, I think it’s helped. When people know I genuinely support my recommendation, they’re more likely to act. Happy to chat more if you’re exploring affiliate marketing too!